Your brand is powerful. Your business carries an influence that reaches far beyond the simple scope of selling a product. Whether you realize it or not, the actions taken by your brand are put on display for all to see. Simply put, when your brand talks the world listens.
Because your brand is acting in a spotlight for all to see, it’s critically important to effectively and clearly communicate what you stand for—not just in terms of corporate operation but from a deeper perspective that includes your overall approach to diversity and inclusion.
The 2019 Inclusion Conference presented by KPMG and hosted by the Greater Cleveland Partnership’s Commission on Economic Inclusion takes place Aug. 22 and will help you take an introspective look at how your clients—and even your own employees—view the way your brand communicates its commitment to diversity and inclusion via a full day of keynotes and interactive sessions. This is your opportunity to sit in on discussions that will show you best and next practices on how to communicate your diversity and inclusion culture; what to do when that communication goes awry; the difference between proactive and reactive approaches to diversity and inclusion; and firsthand examples of the steps other companies have taken to recover from their own faux pas and from activism taken by customers, employees and other stakeholders.
In addition to these workshops, you’ll also benefit from taking in the perspectives from keynote speakers Michele Meyer-Shipp, the Principal, Chief Development and Inclusion Officer at financial services powerhouse KPMG, Tai Wingfield, Senior Vice President, Employee Engagement & Change Management at global public relations firm Weber Shandwick and Oris Stuart, Executive Vice President and Chief Diversity & Inclusion Officer at the National Basketball Association.
Principal, Chief Diversity & Inclusion Officer, KPMG
Michele C. Meyer-Shipp joined KPMG LLP as Principal and Chief Diversity & Inclusion Officer in August 2018. In this role, she leads the National Inclusion and Diversity (I&D) team and oversees its strategy and objectives, including supporting the recruitment, retention, and development of a diverse workforce; inspiring broad perspectives and innovative client solutions; and fostering an inclusive and accessible culture. Michele will work closely with KPMG’s leadership teams to advance its inclusive and diverse culture, which has earned the firm recognition as a top workplace by FORTUNE magazine, DiversityInc, Working Mother, and The Human Rights Campaign. To read Michele's full bio, click HERE.
Senior Vice President, Employee Engagement & Change Management, Weber Shandwick
With nearly 15 years of experience, Tai advises public and private organizations on various issues, including diversity and inclusion initiatives, brand reputation management, and corporate social responsibility. She holds a global role, but is based in Weber Shandwick's New York office.
Executive Vice President, Chief Diversity & Inclusion Officer, National Basketball Association
As Executive Vice President, Chief Diversity & Inclusion Officer at the National Basketball Association, Oris Stuart is responsible for overseeing diversity and inclusion strategies for the NBA, WNBA, NBA G League and NBA 2K League. He provides best practices and leadership on diversity and inclusion matters to the league offices and teams, oversees efforts to increase the number of minority- and women-owned suppliers, and supports efforts to attract, develop and retain diverse talent. Stuart also leads the Global Inclusion Council to ensure engagement on the league’s diversity and inclusion strategies at all levels.
HE SAID WHAT??!!!! Crisis Management, Crisis Communications and Social Media
Presented by Thom Fladung, Managing Partner, Hennes Communications
In today’s world of instant information, reputational threats can have an immediate and deadly effect on the ability of organizations to recover, rebuild and reposition themselves after a crisis. This fast-paced seminar by managing partner Thom Fladung, from Hennes Communications in Cleveland and Akron, will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden press onslaught, or a social media attack.
Thom spent 33 years in newspaper newsrooms and held lead editing positions at the Detroit Free Press, St. Paul Pioneer Press, Akron Beacon Journal and, most recently, served as managing editor of The Plain Dealer. Thom, a native of Canton, Ohio, is on the board of the Cleveland Press Club.
Woke Advertising: What is It? How and When to Incorporate It Into Your Advertising Strategy
- Kevin Griffith, Senior Vice President, The Adcom Group (Moderator)
- Allison B. Vann, Rabbi, Suburban Temple-Kol Ami
- Corey James, Senior Manager of Community Engagement & Foundation Development, Cleveland Cavaliers
- Phyllis "Seven" Harris, Executive Director, LGBT Community Center of Greater Cleveland
Is your brand “woke”? Should it be? While it’s important for brands to have a sense of self-awareness around larger issues that may be occurring in the broader conversation, it’s also important to know how to properly apply that self-awareness to avoid alienating your customers. This session will provide you with a blueprint of how to go about the practical application for how you can instill a sense of “woke advertising” into your advertising and organizational culture.
Effective Ways to Attract & Retain Latinx Talent
Presented by Marcia Moreno, President, AmMore LLC
Additional panelists to be announced.
The latest census projections indicate that by 2030, Latinx individuals will no longer be a minority. Currently, they represent 16 percent of the overall U.S. labor market and will account for one out every two new workers entering the workforce by 2025. This presentation will focus on highlighting the unique characteristics of the Latino culture and its impact on the workplace. We will address key differences between the U.S. culture and the Latino culture and provide effective approaches on how to attract, manage, engage, and grow Latinx talent. This session will present attendees with the latest statistics, facts, strategies and important aspects of the Latino community by answering questions like: What does it mean to be a Latinx individual in the U.S.? What are their biggest challenges? And what can organizations do to pave the way to their advancement and success in the workplace?
Marcia V. Moreno, M.A., is a self-driven, proactive and creative talent management professional with more than 10 years of experience developing environments for a more diverse and inclusive workplace. She recently founded AmMore LLC, the first Cleveland based company dedicated to effectively supporting organizations in efforts to diversify their workforce by attracting, recruiting and retaining Latinx professionals to succeed and thrive in the Greater Cleveland area.
Marcia came from Chile to the US in 2005 to pursue a master’s degree in Communications Theory and Methodology at Cleveland State University and since then she has dedicated her career to empowering Latinx to become a true economic and cultural force in their communities. She has spent the last 14 years working tirelessly to create paths to divesify the workforce landscape of Cleveland. Marcia is deeply and passionately involved in various local organizations such as Young Latino Network, Global Cleveland, CSU College of Liberal Arts and Social Sciences, College Now of Greater Cleveland, Hispanic Council at Cuyahoga Community College, Cleveland Council on World Affairs, among others.
External Media and PR: Best and Next Practices to Help Your Strategic Communication Efforts Stand Out
- Lauren Welch, Director of Marketing & Communications, Karamu House
- Todd Mesek, Chief Marketing Officer, ideastream
This fireside chat with Karamu House’s director of marketing and communications, Lauren Welch, and ideastream’s chief marketing officer, Todd Mesek, will identify and unpack trends and best practices to help your organization’s strategic communication efforts stand out. Focusing on strategies for engagement and communications with external media, this presentation will provide models for how it can be incorporated into an organization’s overall communications strategy.
Navigating Internal Communications: Employee Privacy and Employee Responsibility
Presented by Sarah Moore, Attorney at Law, Fisher & Phillips LLP, with co-panelist Diana Rosa, Chief Quality Officer, Koinonia Homes
Join Sarah Moore, attorney at law at Fisher & Phillips LLP, as she provides a brief look at an employer’s legal responsibilities when an employee transitions gender. This raw discussion will be followed by a panel discussion with both Sarah and Diana Rosa, chief quality officer at Koinonia Homes, on the broader topic of employee privacy and employers' responsibilities. Panelists will discuss topics such as accommodations, differently abled persons, preferred names, etc. and how their organizations navigate internal communications on these topics.
Sarah Moore is a partner at the Fisher & Phillips LLP Cleveland office. She enjoys a robust practice that crosses industries in the private and public sectors and routinely incorporates the insights and best practices from this diversity in experience into her work. And, she thrives on handling highly sensitive and challenging issues and regularly works hand-in-hand with her clients addressing the full spectrum of labor and employment concerns.
Sarah regularly handles labor contract negotiation and administration and has taught Labor Law and Collective Bargaining courses at the Cleveland-Marshall College of Law and Cleveland State University’s Nance College of Business Administration. She has a solid record of achieving client objectives and fostering positive labor relations. While she has handled strike preparation and associated litigation, Sarah prides herself in successfully bringing all the contracts she served as the primary negotiator to conclusion without a strike.
Sarah’s litigation experience includes non-competes, breach of contract, workers’ compensation, discrimination, harassment, constitutional claims, and ERISA fund actions. She has also handled lawsuits for educational institutions and political subdivisions that involved issues in employment, labor, student discipline, special education, negligence and wrongful death.
Communicating Culture: How to Get Staff on Board with Your Messaging Strategy
Presented by Eleanor Hayes, Director of Communications, Human Resources Divison, Cleveland Clinic
Communications and internal marketing are about change management, strategic planning and having a seat at the table during project development. Join Cleveland Clinic director of communications, Eleanor Hayes, as she provides attendees with key strategies to obtaining a seat at the table, an in-depth review of a communications plan and an overview of digital, print and video examples of internal communications efforts. The design, production and cascade of communication within the Cleveland Clinic enterprise will also be discussed.
8:00 - 8:30 a.m. Networking & Breakfast
8:30 a.m. Welcome
11:30 a.m. Lunch & Keynote
3:30 p.m. Event Concludes
$129 - GCP Members
$199 - Nonmembers
Host Hotel Room Block Information:
Cleveland Marriott East Group Rate - $139/night
LAST DAY TO BOOK: Friday, Aug. 2, 2019
Thank You to Our Sponsors: