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2015 Greater Cleveland Middle-Market Forum

05.08.15 7:30 AM - 2:00 PM
Location:
Corporate College East, 4400 Richmond Road, Warrensville Heights, OH 44128

RSVP for Northeast Ohio's signature event for middle-market companies!

Have you registered for Northeast Ohio's signature event for middle-market companies?

Only a few seats remain for the Greater Cleveland Middle-Market Forum on Friday, May 8, 2015, at Corporate College East. Don't wait! Register now for the opportunity to hear from high-profile mid-market CEOs and thought leaders, learn about best practices and the latest middle-market research and connect with other middle-market executives from around the region.

GCP members:
  • 1 ticket: $169
  • 2 or more tickets per company: $149

Nonmember pricing per person: $449

Click to register.

Our keynote speaker

Kenneth W. Gronbach, one of the nation’s leading demographers and nationally recognized author, expert and futurist in the field of demography and generational marketing, will be the keynote speaker at the 2015 Greater Cleveland Middle-Market Forum, presented by the Greater Cleveland Partnership on Friday, May 8 from 7:30 a.m. to 2 p.m. at Corporate College East.

Ken makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, he saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

Forecasting the future and its impact on your company

Is the future a mystery? Definitely not says our keynote speaker. If fact, Ken says that the future is “very predictable; we know what people are going to do.”

Here's a preview of Ken's engaging and insightful message. Click here or on the image to watch his video.

Our agenda

7:30 - 8:00 Registration & Breakfast
8:00 - 8:10
Welcome and Opening of the Forum

Bernie Moreno
Chair, Middle-Market Committee, Greater Cleveland Partnership
President, Bernie Moreno Companies 
8:10 -8:30
National Center for the Middle Market: Q1 2015 Middle-Market Indicator Results

Speaker:
Thomas Stewart
Executive Director, National Center for the Middle Market
8:30 – 9:00
The Business of the Middle Market

Panel: 
  • John Campanelli
    Publisher, Crain’s Cleveland Business 
  • Dan Hursh
    Cleveland Office Managing Partner, Plante Moran
  • Robert Klubert
    Vice President, Medical Mutual
  • Jay Lucarelli
    President, Minute Men Staffing
  • Pat Pastore
    Executive Vice President, The PNC Financial Services Group
  • Robert Peterson
    President & CEO, Corporate College
  • Moderated by:
    Thomas Stewart
    Executive Director, National Center for the Middle Market
9:00 - 10:00 
The Economy, Policy, Regulatory Compliance and the Middle Market
Middle-market enterprises face significant headwinds with a struggling global economy, uncertainty with government policy and a constant barrage of new regulations. Our panel of experts share their insights on the impact of these issues on the middle market.

Panel:

  • Ronald Eidshaug
    Vice President, Congressional and Public Affairs
    U.S. Chamber of Commerce
  • Senate President Keith Faber
    Ohio Senate
  • Mekael Teshome
    Assistant Vice President and Economist, The PNC Financial Services Group
  • Moderated by:
    Dan Moulthrop
    Chief Executive Officer, The City Club of Cleveland
10:00 – 10:15
Networking Break
10:15 - 11:15
Fast Pitch Presentations
  • Is Innovation One Size Fits All? Lessons in Innovation from the Middle Market
    A company’s approach to innovation in the growth stage of the business life cycle affects how much and for how long it will capture the value it created. This presentation will introduce four innovation typologies uncovered in a recent study of top performing middle market companies – the First, the Focused, the Frequent, and the Finder – and their best practices steps to take, mistakes to avoid and resource implications so you may consider which typology offers the most advantage for your firm and moves to make.

    Speaker:
    Gretchen Goffe
    Executive Director, The Innovation Initiative
    The Ohio State University Fisher College of Business
  • Talent Acquisition and Employment Branding
    The ability to attract, train and retain talent tops the list of significant challenges for middle market leaders according to the National Center for the Middle Market’s Middle Market Indicator report, and talent acquisition arguably plays the most important role of all.  Often middle market companies, unlike their larger counterparts, don’t have the name recognition to attract top talent. This presentation will discuss talent acquisition and employment branding as well as the latest findings from a research study on sourcing and recruiting top talent at middle market firms.

    Speaker:
    Dr. Larry Inks
    Clinical Associate Professor of Management & Human Resources
    The Ohio State University Fisher College of Business
  • Fueling Growth Through Customer Focus and the Power of the Brand
    Whether it is volume growth or margin growth, Customer Focus is the strongest long-term strategy to get there. Customer Focus helps nurture customer equity and brand equity, which in turn provides competitive advantage and marketplace power. This presentation provides a compelling framework for instilling Customer Focus in your organization and to systematically harness the power the brand to fuel growth.

    Speaker:
    Dr. Shashi Matta
    Clinical Associate Professor
    Faculty Director, Full-time MBA Program
    The Ohio State University Fisher College of Business
11:15 - 11:45
Lunch
11:45 - 12:45

Circle of Growth Champions
Growth Champions of the Middle Market, companies that have grown by more than 10 percent post recession, share unique characteristics of their management priorities and the culture created within their companies. Our panelists are CEOs of companies representing the three segments of the middle market as defined by annual revenues: ($10M-$50M, $50M-$100M, and $100M-$1B).

Panel:

  • Victoria Tifft
    CEO, Clinical Research Management Inc.
  • Tilmon Brown
     CEO, New Horizons Baking Company
  • Bernie Moreno
    President, Bernie Moreno Companies
  • Moderated by:
    Thomas Stewart
    Executive Director, National Center for the Middle Market
12:45 – 2:00 
Keynote Address: “Changing Demography and Your Future”
Kenneth Gronbach makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, he saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

Speaker:
Kenneth W. Gronbach
President, KGC Direct LLC 
2:00
Closing

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